Household appliances simplify our hectic lives. Be it the washing machines, dishwashers, gas stoves, or cloth dryers, we rely on home appliances a lot. At times, these appliances break down and need repair. IBISWorld reports that the appliance repair market size in the U.S., measured in terms of revenue, comes to $5bn in 2020. For the past few years, owing to the increased disposable income, consumers have been motivated to undertake minimal DIY repairs. The lower upfront costs of repair also encourage consumers to seek industry services when the appliances begin to malfunction. 2020-2024 will see increased demand for home appliances repair services due to the rise in per capita disposable income and the increase in appliance sales. While the revenue growth is anticipated to be slow, the appliance repair and maintenance demands will continue to be stable, without the consumers postponing their repairs.
So, altogether, it’s not a bad idea to start an appliance repair business if you have the right knack for fixing things.
Read More: How Scheduling An Appliance Repair Software Can Kickstart Your Business
Besides your entrepreneurial spirit and technical know-how, you need to consider these 5 factors if you want to make a good start with the appliance repair business.
Many aspiring entrepreneurs, obsessed with complex or difficult decisions, forget the basics.
Check the laws governing licenses and certifications in the jurisdiction of operations. Working with air conditioning equipment, refrigerators, and freezers need Environmental Protection Agency certification. The local municipality or chamber of commerce can offer good reference points.
“Well begun is half done!”
Starting operations with a cash-crunch is a disaster and may sound the death knell of the business even before it starts.
The cut-throat competition means profits come through internal efficiency and keeping costs low.
Any business operating in today’s digital age needs a website, a mobile app, and active social media channels to engage with customers. Most customers seek reviews, browse the portfolio, or raise customer support issues through social media channels.
People who need to repair their appliances often google the words “appliance repair near me” to search for options. An SEO optimized website with fresh, evergreen content and an active blog help keep your business on top of search listings.
A CRM suite and a CMS do wonders for improving internal efficiency and marketing.
Most appliance repairs take place at the client’s premises or house. Hence, it’s important to have a field service management suite that helps the manager or the business owner keep track of operations in real-time, make proactive interventions to iron out glitches, monitor the progress of the technician, keep the technicians on time, sync with inventory to keep track of the spares and other supplies, auto-generate invoices and deliver to the customers via mobile app, WhatsApp or email, create customized reports on various aspects of the business, and generate rich analytical data for actionable insights.
A business can rely on word-of-mouth, repeat business and referrals once they have a base of satisfied customers. But in the initial days, there is no workaround to marketing and promotions. Some cost-effective digital options include:
Read More: Keeping Your Field Service Customers Satisfied In The Digital Era
Appliance repair is an evergreen business, as very few households can afford to throw away gadgets if there are any glitches. But success depends on starting the business with all bases covered and running it professionally.
To learn more about how you can get an amazing start for your appliance repair business, contact ReachOut today.